Automation Studio overview
The general principle behind automation is to reduce manual actions and create efficiency within your processes and environment. Automation Studio therefore can interact and affect almost every part of Salesforce Marketing Cloud in some way, shape, or form. So, with that being said, what exactly is Automation Studio?
Automation Studio is a batch-driven performance enhancement platform. It allows you to utilize custom activities and actions in a highly performant and efficient manner. Automation Studio is very different from the 1:1 interaction focus of Journey Builder. But, an important thing to note is that different does not mean worse. They are both very powerful in what they do and are very complementary to each other.
This focus on bulk processing allows for more volume to be accomplished in a single run, which can help reduce the processing required and increase performance speeds, which reduces the total runtimes of actions. As a note though...