Book Image

Automating Salesforce Marketing Cloud

By : Greg Gifford, Jason Hanshaw
Book Image

Automating Salesforce Marketing Cloud

By: Greg Gifford, Jason Hanshaw

Overview of this book

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.
Table of Contents (20 chapters)
Section 1: Automation Theory and Automations in SFMC
Section 2: Optimizing Automation inside of SFMC
Section 3: Optimizing the Automation of SFMC from External Sources
Section 4: Conclusion

Is efficiency greater than performance?

Now, let's look at a question that does not have an answer – some don't even feel like they make any sense. The first thing we should do is evaluate exactly what efficiency and performance mean. If you look up the two literal definitions, you will notice that they are quite similar.  Does this mean they are the same thing, though? A few people we know would vehemently say 100% yes, but we are not so certain.

Why are we not certain?

Are they related to each other? Very much so. Are they, at the core, identical? No! There is a fairly big difference between these two that is pretty well hidden in the language that's used to define them. In our opinion, efficiency and performance can be defined as follows:

  • Efficiency mostly focuses on reducing waste and optimizing how resources are used. It is aligned to find the best way to create a solution with minimal impact or resource allocation.
  • Performance...