Book Image

Automating Salesforce Marketing Cloud

By : Greg Gifford, Hanshaw
Book Image

Automating Salesforce Marketing Cloud

By: Greg Gifford, Hanshaw

Overview of this book

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.
Table of Contents (20 chapters)
1
Section 1: Automation Theory and Automations in SFMC
5
Section 2: Optimizing Automation inside of SFMC
11
Section 3: Optimizing the Automation of SFMC from External Sources
17
Section 4: Conclusion

Chapter 6: The Magic of Script Activities

Data and extract, transform, load (ETL) are a highly impressive part of the capabilities of Marketing Cloud, but what we feel are the most powerful capabilities all start with the magic of Script activities. Script activities are part of Automation Studio activities and allow you to execute server-side JavaScript (SSJS) within automation. Within this chapter, we will dig into the following topics:

  • Script activities (SSJS and AMPscript): What Script activities are in relation to Marketing Cloud and automation, as well as how SSJS and AMPscript are used inside Script activities.
  • Overview of SSJS in Marketing Cloud: SSJS is the proprietary language of Marketing Cloud and is required to be used in a Script activity.
  • Oh, the possibilities?! (What you can do in SSJS): This takes that base knowledge of SSJS and shows you how you can use it and the possibilities it unleashes.
  • A real-life example implementation: Now that we know...