Book Image

Automating Salesforce Marketing Cloud

By : Greg Gifford, Jason Hanshaw
Book Image

Automating Salesforce Marketing Cloud

By: Greg Gifford, Jason Hanshaw

Overview of this book

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.
Table of Contents (20 chapters)
Section 1: Automation Theory and Automations in SFMC
Section 2: Optimizing Automation inside of SFMC
Section 3: Optimizing the Automation of SFMC from External Sources
Section 4: Conclusion


Although we must say we are sad that we have finished this chapter, which combined our love of server-side JavaScript and Marketing Cloud APIs, we are very happy that we got to share it all with you. As a quick recap, we wanted to go over all the cool things that you should now be able to do after completing this chapter.

After reading this chapter, we have made sure that the next time someone tries to talk to you about SOAP or REST, you will know that they are talking about the APIs and not about their shower this morning. By learning more about the basics of API and the two types of API in Marketing Cloud, we have a stronger understanding of the capabilities and possibilities inside the platform and a beginning of an idea on the capabilities externally.

We have also learned that although the native functions and uses inside AMPscript and SSJS are limited, there are robust capabilities to interact with internal and external APIs inside Marketing Cloud. There are some...