Book Image

Automating Salesforce Marketing Cloud

By : Greg Gifford, Jason Hanshaw
Book Image

Automating Salesforce Marketing Cloud

By: Greg Gifford, Jason Hanshaw

Overview of this book

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.
Table of Contents (20 chapters)
Section 1: Automation Theory and Automations in SFMC
Section 2: Optimizing Automation inside of SFMC
Section 3: Optimizing the Automation of SFMC from External Sources
Section 4: Conclusion


Are you a current user of Salesforce Marketing Cloud (SFMC)? Have you ever thought, "There has to be an easier way to do this!" or "I am getting tired of copy and paste! I need more from my career"? Then this book is for you.

We will dive into learning how to create new efficient and scalable solutions for the platform based on automation, both internally and externally. You will learn how to make your emails essentially send themselves and how to build applications and scripts to do monotonous tasks and help create shortcuts for your development needs.

Let's help you learn the theory, knowledge, skills, and more advanced use cases so that once you are done, you can go on to build your own automations and solutions to make your Marketing Cloud platform rise to the next level of efficiency!