Introduction

A 360° camera can be useful in many surprising contexts. On a vacation, you may want to capture the entire world around you, without your attention being drawn to a phone. A real estate business may want to capture an immersive view of a property, so that prospective customers can virtually visit a real-world location. 360° cameras can also be useful in filmmaking situations where it’s difficult or impossible to properly aim a camera at what you’d like to capture. I’ve used my 360° cameras in all these situations, placing the audience at the heart of a busy kitchen or inside a car, and they’ve become a valuable part of my shooting kit.

Yet, at the heart of the 360° camera is a dilemma. The appeal of a 360° camera is that you can’t aim it in the wrong direction, and yet the main problem with 360° delivery is that you can’t know where your viewer is looking. While it’s certainly valuable for...