Book Image

Cracking the Product Marketing Code

By : Iman Bayatra, Daniel Kuperman
Book Image

Cracking the Product Marketing Code

By: Iman Bayatra, Daniel Kuperman

Overview of this book

In the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively. Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market. This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation. Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value. By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.
Table of Contents (19 chapters)
1
Part 1 – Introduction
5
Part 2 – Driving Product Enhancement with Inbound Strategies
10
Part 3 – Outbound: Strategies for Product Adoption and Exponential Growth
14
Part 4 – Impactful Collaboration and Value Creation

Boosting ROI with a VoC program

Integrating a VoC program into your company strategy can play a pivotal role in driving revenue growth and improving the overall customer experience. By tapping into the valuable insights gathered from customer feedback, you gain a deeper understanding of their preferences, expectations, and interactions with your products or services. This priceless knowledge empowers you to identify areas for enhancement and customize your offerings to better align with customer needs. By implementing data-driven improvements, you effectively enhance customer satisfaction, nurture loyalty, and foster advocacy, ultimately resulting in increased customer retention and higher spending. Your VoC program can also help you identify areas where you may be falling short of customer expectations, allowing you to proactively address those issues and prevent customer churn. By doing so, you can improve your overall customer experience, which can have a positive impact on...