Book Image

Growth Product Manager's Handbook

By : Eve Chen
Book Image

Growth Product Manager's Handbook

By: Eve Chen

Overview of this book

In the dynamic landscape of modern product management, professionals face a myriad of challenges, spanning customer acquisition, monetization, user retention, competition, and technical expertise. To overcome these hurdles, this book crystalizes growth strategies that revolve around harnessing the power of data, experimentation, and user insights to drive growth for a product. This handbook serves as your guide to exploring the essential growth product management models and their applications in various contexts, unveiling their role in enhancing revenue performance and customer retention. Along the way, actionable steps will steer you in implementing these models while helping you better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately guiding you to achieve your customer retention and lifetime customer goals. By the end of this book, you’ll have gained advanced insights into growth product management, models, and growth strategies, and when and how to use them to achieve customer-for-life goals and optimized revenue performance.
Table of Contents (19 chapters)
Part 1: A User-Centric Management Strategy
Part 2: Demonstrating Your Product’s Value
Part 3: A Successful Product-Focused Strategy
Part 4: Winning the Battle and the War

Part 1: A User-Centric Management Strategy

Part 1 has three chapters that focus on establishing a user-centric foundation. The introductory chapter defines growth product management and explains why it is critical in today's dynamic business landscape. It is followed by an overview of various product-led growth models and a detailed exploration of understanding user needs.

The following chapters will be covered in this part:

  • Chapter 1, Introduction to Growth Product Management
  • Chapter 2, Understanding Product-Led Growth Management Models
  • Chapter 3, Understanding Your Customers