Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Gamification Basics

Although the term gamification is relatively new, the concept has been around since well before the computer age. And beyond that, humans have enjoyed games since the beginning of recorded history. As with any knowledge, it is important to understand the past to lead toward the future. And rather than start in the early 2000s when the word gamification was first uttered, you should understand why humans enjoy games, and how they can make even mundane tasks feel like important accomplishments. By doing that, you can start to harness the power of gamification to build products that people love to use, talk about, and engage with regularly.

In this chapter, we will cover the following topics:

  • Introduction to gamification
  • History of gamification
  • Key concepts of gamification
  • Where gamification stands today