Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Introduction to gamification

Take a second and think about one of the best memories you have with friends or family. It doesn’t need to take long. It could be something recent, or something from your past. Now that you can picture that memory in your head, think about what you and/or the people around you are doing. It may be tied to a significant event in your life (graduation, marriage, the birth of a child, etc.). If it is not one of those significant events, there is a decent chance that this memory involves some form of game, or at least the idea of play. On the other side of that, there is an incredibly small chance that your favorite memory involved you using some form of business software!

Why is it that we fondly remember playing a game of flag football with our family, our first v1sit to a great vacation spot, or sitting around a table with friends playing D&D, poker, dominoes, or any other number of games? Why do we not as easily recall the last time we absolutely...