Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

History of gamification

The term gamification seems to have first emerged in 2002, when Nick Pelling, a British programmer and game designer used the term in a blog post to describe the process of using game design mechanics and techniques to make non-game activities more engaging. He was specifically trying to design a game-like interface for ATM machines at the time. However, the term did not initially gain widespread popularity. But, as a concept, gamification was taking place far before the term was established. And more so, as a culture, we have enjoyed games for much of our existence. Before we can discuss how game design theory might be applied to other practices, it is worth looking back at how games themselves got to be an over $200 billion industry… and that goes way back!

The birth of games

Humans have played games for thousands of years. In fact, archaeologists in the Middle East have discovered dice and other gaming artifacts that are thought to be over 3...