Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Key concepts in gamification

Gamification can be, and is often, used to describe many things. Sometimes, it is a distinct feature added to a product such as a progress tracker. But it can also be the use of subtle psychological cues to help nudge a user down a desired path such as offering a coupon for creating an account on an e-commerce platform. It could also be something bolder, such as a fast-food restaurant offering a scratch-off ticket that could reward you with anything from a free drink to a cash prize. Game design is all around us, and that becomes evident the second you start paying attention to it and looking for it. As more and more products adopt gamified techniques, the lines between what could be considered gamification and what is simply experience design become more and more blurred. But for the lessons in this book, most of what we now consider gamification techniques fall into one of five broad categories:

  • Reward systems
  • Progress tracking
  • Narrative...