Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Gamifying Your Product Development Processes

In this chapter, we’ll explore the fascinating world of gamifying your product development process, taking a deep dive into the techniques, principles, and best practices that make this approach so powerful. We aim to provide you with the skills and knowledge necessary to create a more engaging and motivating environment for your team and stakeholders, fostering innovation and collaboration.

Throughout this chapter, we will cover various aspects of gamification in the product development process, including ideation, prototyping, implementation, and post-launch iterations. By understanding and mastering these concepts, you will acquire a unique set of skills that can transform the way you approach product management.

By reading this chapter, you will gain valuable insights into how to effectively incorporate game mechanics and dynamics into your product development process. You will learn how to design and implement engaging...