Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

The draft game

Ladies and gentlemen, welcome to the bi-weekly Developer Baseball Draft – an innovative, engaging, and fun way to turn your product development process into a game. Picture this: you and your fellow developers, the core of the company’s lineup, are gearing up for the next sprint. Today isn’t your ordinary run-of-the-mill planning session; this is the grandest baseball-themed draft the world of software engineering has ever seen.

The atmosphere in the room is electric as the anticipation builds. You and your six teammates, united by months of camaraderie and a shared passion for creating outstanding products, gather around to await the big reveal. The coach-like product manager strides in, emulating the confidence of Alex Rodriguez, and unveils the scoreboard: 35 tantalizing tickets, each representing a diverse range of user stories, bugs, and technical debt.

Questions race through your mind like Ricky Henderson stealing a base as you survey...