Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Utilizing design thinking to create gamified activities for product development

Design thinking is a human-centered, iterative approach to problem-solving that focuses on empathy, experimentation, and collaboration. By incorporating design thinking principles into your product development process, you can develop gamified activities that drive innovation, ideation, development, and implementation. In this introduction, we’ll explore how product managers can use design thinking to create engaging and effective gamified activities for your product team. We will cover the following steps:

  1. Empathize: Understanding your team’s needs and motivations
  2. Define: Setting clear goals and objectives for gamified activities
  3. Ideate: Brainstorming creative gamification strategies
  4. Prototype: Designing and testing gamified activities
  5. Implement: Integrating gamified activities into your product development process

Empathize – understanding your team...