Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Gamifying product vision and strategy development

In this section, we will focus on the transformative approach of introducing game-like elements into the process of shaping product vision and strategic planning. The goal is to ignite creativity, increase engagement, and drive collaborative ideation. Through gamified activities, we seek to align teams around a unified vision and foster innovative strategies, ensuring our products not only resonate with our target audience but also navigate the path to success in an increasingly competitive marketplace.

Collaborative workshops with gamified reward systems

Product vision and strategy development is a necessary process that sets the foundation for the direction and success of your product. To gamify this process, consider organizing collaborative workshops where team members can shape the product vision and strategy. Your goal here is to build off of previous ideas and take a few that the team is aligned on and have potential and...