Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Gamifying user experience (UX) design

Integrating gamification into the user experience (UX) design process offers a range of advantages for product teams, enabling them to address user needs more effectively and create delightful experiences. By making the design process more engaging and stimulating, gamification nurtures creativity and innovation, empowering designers to explore novel solutions and break away from conventional approaches.

Design challenges and competitions

Design challenges and competitions serve as a powerful catalyst to spark creativity, foster collaboration, and engage designers, developers, and stakeholders in the quest for exceptional user experiences. By establishing specific objectives and nurturing a spirit of teamwork, these events can yield innovative solutions that address user needs, elevate product design, and enhance overall user satisfaction.

Consider, for example, a tech company that specializes in smart home devices and is eager to elevate...