Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Gamifying product management

The core of a product manager’s work is building products, so in this section, we will go through different parts of the product development process and give examples of how to gamify different processes.

Gamifying product development and execution

To build trust and credibility with our stakeholders, we must build our roadmaps to set expectations with milestones and releases. This helps our cross-functional partners plan their work as well. Deadlines don’t have to be stressful – gamifying sprint goals and milestones with rewards uses more of the carrot and less of the stick, creating a better work culture for your teams.

Reward systems for meeting development milestones

To gamify product development and execution, implement a reward system for meeting deployment milestones, such as completing a feature, resolving a certain number of bugs, or achieving performance improvements. Offer incentives, such as a half-day Friday...