Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Gamifying quality assurance and testing

Gamifying the quality assurance and testing process can enhance motivation and focus, leading to more thorough and effective identification of issues. By introducing rewards and challenges, team members are encouraged to engage deeply in the process, ultimately resulting in a more reliable and higher-quality product.

Reward systems to find and report bugs

Incentivize quality assurance and testing efforts by implementing a reward system for finding and reporting bugs. By recognizing the importance of these tasks and offering tangible rewards, you can encourage team members to actively participate in the testing process. For example, a video game developer is working on an open-world adventure game and wants to ensure a smooth gaming experience for its players. To achieve this, they have decided to involve their player community in the bug identification and reporting process.

The developer introduces a reward system where players who...