Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Product implementation

The successful implementation and continual enhancement of products require structured processes and motivated teams. By gamifying elements such as launch planning, post-release monitoring, and continuous iteration, product managers can inject energy and engagement into these critical phases of the product life cycle. Thoughtful use of game mechanics fosters collaboration, healthy competition, and a culture of learning and mastery. This section explores practical frameworks for gamifying launch planning, analyzing post-release metrics, ideating improvements, and recognizing teams. These game concepts provide actionable templates that product managers can tailor to their specific contexts and objectives. Adopting such gamified techniques enables organizations to sustain team focus amid the often chaotic product development cycles, driving smoother execution.

Gamifying product launch planning

Product launch planning is essential for successfully introducing...