Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Summary

In conclusion, gamifying our product development processes is a powerful means of enhancing both the experience of our teams and the quality of our products. By applying gamification principles to the various stages of product development, we create a vibrant and dynamic environment in which our teams feel motivated, engaged, and inspired to innovate. As product managers and leaders, we must embrace this approach and strive to create a workplace culture that fosters creativity, collaboration, and a sense of accomplishment.

With this mindset, we can embark on a journey toward product excellence, guided by gamification principles and united by a shared passion for innovation. By tapping into the innate human desire for challenge, competition, and reward, we can unlock the full potential of our teams and usher in a new era of groundbreaking product development. So, let’s take up the mantle of leadership and champion the cause of gamification as we strive to create products...