Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Case Studies and Best Practices

This chapter overviews successful gamification examples in various industries, such as healthcare, education, visual arts, and finance. This chapter analyzes what made these gamification strategies effective, including the game mechanics used, the goals and objectives of the product or service, the target audience, and the impact on user engagement and behavior.

We interviewed four practitioners in real-world settings to gain insights into their experiences of sharing their gamification strategies and the benefits they observed. This chapter will conclude with a discussion of best practices and lessons learned from these case studies and interviews, including recommendations for designers on creating effective gamification strategies and avoiding common pitfalls and mistakes.

This chapter provides valuable insights and real-world examples of successful gamification strategies. It emphasizes the importance of understanding the target audience, aligning...