Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Gamification strategies that contributed to their success

In today’s highly competitive market for your time and money, companies constantly seek innovative ways to engage users and create lasting loyalty. Gamification has emerged as a powerful strategy to achieve these goals, as evidenced by the success of companies such as Duolingo, Strava, GuruShots, the American Red Cross, Habitica, and Prodigy. By analyzing the similarities in their gamification strategies, we can identify critical elements that have contributed to their success.

One common thread across these successful gamification strategies is the emphasis on goal-setting and progress tracking. By enabling users to set personal goals and track their progress toward those goals, these products create a sense of achievement and motivation to continue using the product. For example, Noom users set weight loss goals and track their progress, while Mint users set financial goals and monitor their spending habits.

Another...