Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

The Future of Gamification

As we embark on a journey to explore the future of gamification, this chapter will delve into a hypothetical scenario where gamification has become an integral part of various industries, transforming the way people learn, work, and interact. We will analyze the signals of change, such as the increasing demand for personalized and engaging experiences, and the drivers of change, including technological advancements and the evolving landscape of human behavior.

Throughout this chapter, you will learn about the practical applications of gamification in diverse fields and how these emerging trends will shape the world of tomorrow. Specifically, we will cover the following main topics:

  • Gamification on Earth in 2033
  • Drivers and signals of change
  • Four examples of driving the future

By the end of this chapter, you will be equipped with a deeper understanding of the potential and implications of gamification in the future and insights into...