Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Gamification on Earth in 2033

The year is 2033, and you wake up at 5:30 A.M. because that is when the embedded chip in your brain is programmed to wake you up. You blink to turn on the AR monitor embedded in your eyes. A small eruption of virtual confetti appears in front of you in your bedroom. Congrats – you hit your sleep goal of 8 hours:

Figure 12.1 – The future vision

Figure 12.1 – The future vision

You stretch and go over to the bathroom to brush your teeth. Checkmark! You are on an active streak of 1,345 morning teeth brushes, and a video pops up in the mirror from your dentist telling you to keep up the excellent work. You turn your wrist and face your right palm upward to open your apps on a screen that looks like it’s out of Star Wars, press the coffee button, and it sends a message downstairs to get your morning brew started.

When walking up to the closest, you get a survey about how you are feeling today, and it cross-references your clothing styles...