Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Drivers and signals of change

As a researcher of foresight and futurism, my preferred thought leader is the Institute for the Future (IFTF). In this chapter, we will embark on an exciting journey, utilizing the IFTF’s proven approach to exploring the drivers and signals of change that will shape our world in the years to come. We will harness their comprehensive structure and methodologies to craft a thoughtful and compelling forecast of future possibilities. Together, we will envision the emerging trends, challenges, and opportunities ahead and consider how individuals, organizations, and society can navigate the evolving landscape with foresight, creativity, and resilience.

IFTF is a non-profit organization that focuses on identifying emerging trends and exploring the potential impacts of those trends on society, business, and individual lives. IFTF uses two key concepts to help analyze and understand the future: drivers and signals of change.

Drivers of change