Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Summary

As we reflect on the transformative power of gamification and its potential to impact countless industries, we cannot help but feel a sense of excitement and optimism for the future. The potential applications of gamification are nearly limitless, spanning fields such as advertising, psychology, and education, to name just a few. However, as we consider the endless possibilities, we must remain vigilant and discerning in how we employ this powerful tool. You can use gamification for good or evil, and you are responsible for harnessing its power to create a brighter and more equitable future for all.

The ethical considerations surrounding gamification are vast and multifaceted. We must be careful not to let its allure lead us down a path of exploitation or manipulation. Industries such as gambling, sports betting, retail stock trading, and cryptocurrency trading demonstrate the potential pitfalls of gamification when used irresponsibly or without proper regulation. As we...