Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Gamification for Product Managers

In this chapter, we will cover the persona of the product manager we are writing for and other roles that apply to this content. We’ll take a deep dive into the competencies and skills of product managers. In those areas, we will discuss their relationship with gamification and briefly overview where the skills relate to gamification, so it’s clear what the role entails and who is responsible for managing the areas of product development we will be covering.

Product managers can use gamification to increase user engagement, motivation, and adoption of their products. We’ll cover why user engagement is one of the most, if not the most, vital metrics to judge a product’s value.

We will show how design elements such as points, levels, rewards, and challenges enhance the UX and drive desired behaviors, termed nudges in non-game contexts, such as the products you are responsible for developing.

By using gamification in their product development efforts, product managers can create more engaging, motivating, and effective products to differentiate themselves from competitors and stand out in a crowded marketplace.

We’ll also create a fictional app to show how the core principles of gamification for product managers increase the value of the technology you are building.

In this chapter, we’re going to cover the following main topics:

  • Product Manager Core Competencies
  • Elite Eight Skills for Product Managers
  • The 3 core principles

By the end of the chapter, you will know how to be a better product manager by incorporating gamification into your product work. You will understand how to drive user engagement by tapping into human motivations and psychology and will know about the concept of nudges and how you can design them to influence user behavior. Additionally, you will learn about the potential of gamification to break the status quo and revolutionize the way we interact with technology, creating more engaging and personalized experiences for users. These skills and insights will enable you to develop more effective and impactful gamification strategies for your products and will help you stay ahead of the curve in a rapidly evolving industry.