Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Gamification Frameworks and Experts

As we discussed in Chapter 1, the concepts behind gamification go back a long way. And because of that, many have built frameworks and other thought processes around several of the concepts that game design touches. There is no single framework that is applicable across the board; you must find the bits and pieces that work for your product. Having a basic understanding of the frameworks that exist can help you find the pieces that make sense for you. Throughout this chapter, you will learn about several existing frameworks and key individuals within the field of gamification design.

We will cover the following main topics:

  • Gamification frameworks and methodologies
  • Additional players in the game