Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Gamification frameworks and methodologies

A framework or methodology is a holistic way to take on gamification (or any task, for that matter). Some of the frameworks we will discuss are a little older than others, and some are more widely known. But all of them offer some guidance into how you could build gamified design into your product or service. Your tendency might be to gravitate toward one or two frameworks that sound appealing to you, and in some cases, that might be fine, but understanding each of the concepts within might provide you with something that could be easily applied to your project. The explanations provided are overviews, and with each framework, there might be a whole book’s worth of explanations. If any of the frameworks herein seem like they might work, it is worth seeking out further detail.

The MDA framework

The MDA framework is a formal approach to understanding games and their design. The MDA framework was introduced in a paper titled MDA:...