Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Additional players in the game

Not all of the experts in the field of gamification have an established methodology. In addition to all the creators we just mentioned, there are several other thought leaders it is worth knowing about if you plan on diving into gamification. These are people that have done extensive research in the field of game design, psychology, and/or human behavior.

Jane McGonigal

Jane McGonigal is a prominent figure in the field of gamification, renowned for her groundbreaking work in designing games that have a positive impact on individuals and society. Her work revolves around the concept of “serious games,” which are games designed for purposes beyond entertainment. McGonigal believes that games have the potential to address important social, psychological, and environmental issues, and her contributions reflect this belief.

One of McGonigal’s notable contributions is her book, Reality Is Broken: Why Games Make Us Better and How...