Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Summary

There are many existing frameworks and methodologies, and a lot of experts in the field of gamification. By studying these existing concepts, we can start to quickly implement features and concepts into our products knowing that an established method may already be applicable. After reading all the various frameworks, you will see that there is extensive overlap between them all.

It is also worth noting that, as a young field, things are changing incredibly fast, and frameworks can be introduced and changed quickly. This book provides a bit of a snapshot in time, but as a student of gamified design, you should always be seeking out the latest information. As we progress through this book, you may notice parts of these frameworks being used in examples or exercises. See if you can spot them and tie them back to a particular framework.

Within many of these frameworks, you likely noticed a heavy focus on understanding the user, which is crucial to any project, especially...