Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Understanding Your User

The ultimate success of your product truly depends on your users—these are the people who will use it, promote it, and spread the word about its benefits. Building a product in a vacuum, without considering user perspectives, is a risky move that can lead to wasted resources and missed opportunities. We’ve seen this happen time and again when product managers become enamored with the latest technology or a stakeholder has a “game-changing” idea that ultimately doesn’t resonate with users.

In this book, we stress the importance of considering your users at every step of the product journey—from the early stages of brainstorming and prototyping to the final stages of the product life cycle. We emphasize that a product leader’s role isn’t just about being on the cutting edge of technology—it’s also about meeting and exceeding user needs.

Consider, for instance, the introduction of a powerful...