Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Understanding user motivation and behavior

Market research is pivotal in uncovering the motivations and behaviors that drive user engagement and decision-making. Product teams can gain valuable insights into user preferences, needs, and desires by employing various research methods. This section explores how market research methods can be effectively utilized to understand user motivations and behaviors, ultimately informing the design and development of successful products and experiences.

Triangulating insights and bridging the qualitative-quantitative divide

It is often advantageous to combine qualitative and quantitative research methods to gain a comprehensive understanding of user motivations and behaviors. Triangulating insights from different sources allows researchers to validate findings, identify converging patterns, and explore the interplay between user attitudes and actions.

Complementary nature of qualitative and quantitative insights

Qualitative and quantitative...