Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Creating user personas and Jobs to Be Done

Designing gamification for your product requires a deep understanding of your target users. User personas and JTBD are valuable tools in this process. User personas bring the characteristics and behaviors of your target audience to life, providing insights for creating experiences that resonate with their needs. The JTBD framework helps identify the specific goals users aim to achieve when using a product. By understanding these goals, we can align gamification elements to address user needs effectively and create engaging experiences. By focusing on user personas and JTBD, we ensure that our gamification strategies are tailored to user motivations, driving meaningful engagement and achieving business goals.

Personas

Personas are a standard framework of user experience design. Alan Cooper first popularized them in his book The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity, which has...