Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Game Mechanics and Psychology

We have discussed gamification history, methodologies, and understanding your users, but what about the actual gamification mechanics? What things can you, as a product development professional, implement to make your product more engaging? The short answer is a lot!

We will discuss several popular ways game mechanics are used outside of games in this chapter, but this is not meant to be an exhaustive list. The best way to understand how to create fun is simply to get out and try some things. This chapter will give a lot of examples of where that exploration may start.

In this chapter, we will cover the following topics:

  • Reward systems
  • Progress tracking
  • Narrative and storytelling
  • Social engagement
  • Game psychology