Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Reward systems

Reward systems can be a powerful motivator. By rewarding your users, you can drive several valuable KPIs, including daily/weekly/monthly average users, retention rate, transaction values, and referrals, to name just a few. There are several ways to reward users, but the most successful rely on having meaningful and attainable rewards. You can accomplish that by using one or more of the tactics discussed in this subsection.

A product such as our hypothetical Product Manager Media product would rely on many of these features. The goal of any social platform is to motivate others to spread it to their friends and family. Providing the users with rewards for continued use can encourage them to log in daily and see what’s new.

Point redemption

These systems rely on users earning points or credits for activities. This can be a transaction, filling out a profile, answering questions to better tailor ads, or any number of things. Point systems work particularly...