Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Progress tracking

Users like to know where they stand within a system or product. This takes place on both a macro and micro level and can be a comparative rank against others, or simply knowing where they stand in a process or cue. By informing users of their progress or giving them updates for key events along the way, you can encourage continuation and avoid frustration. Rewarding long-term usage in this way can also help users feel appreciated and continue to push that progression to become an even more loyal user. Progress can be tracked in several ways. This can be visual, such as badges, numerical, such as completion percentages, or in even more creative ways.

Points

Unlike the point redemption mechanic discussed earlier, sometimes users simply earn points to show their status within a system. In this iteration, points are not earned to be spent but used to show your acumen within the system. Using a point system like this can add small rewards to all the little tasks...