Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Social engagement

Allowing your product to be shared between friends, family, colleagues, and even rivals can be an incredibly powerful thing. When users hear about a great product from someone they trust, they want to try it for themselves. Allowing for interaction between two or more people within your product can directly add value to the product. Metcalfe's law states that the financial value or influence of a system of users is proportional to the number of users connected to that system. Building these types of social interactions can positively impact things such as daily/monthly average users, new sign-ups, retention rate, and time using the product.

Both of our hypothetical products could focus on a number of these systems. Product Manager Media is all about social engagement and relies on users interacting with each other to have any product at all. These systems can be used to drive those interactions and motivate users to become more prominent on the platform. For...