Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Game psychology

Many of the previous examples are specific features you could implement in your product, but games, like products, are more than just features. There is a complex set of psychological principles and concepts that help users learn, understand, recall, and master a product. Games only have about 5-10 minutes to capture the user’s attention, so they rely a bit more on these principles. There are several design psychology principles that both games and product UX already employ regularly that are not worth reiterating here since most product leaders are experienced with them. But if you have not learned any of the following, they are also worth understanding:

  • Gestalt Design Psychology
  • Dieter Rams' Ten Principles for Good Design
  • Jakob Nielsen’s Heuristics for Interaction Design
  • Don Norman’s Principles of Interaction Design

Between these design philosophies and the game psychology mechanics mentioned here, you can have...