Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Summary

Although more than 40 mechanics and features were described here, this is not meant to be an exhaustive list. There are countless ways that games engage and create fun for their players. Hopefully, at least a few of the mechanics here apply to your products. But it is important to continue learning. The best way to learn about what makes games fun is to simply play more games. There are limitless experiences out there, and countless ways to divide them up. Find your favorite genre and preferred art style, try online versus offline gameplay, competitive or cooperative, and more. In the same way that you as a product leader likely evaluate any product as you use it, do the same with any game you play. What makes it fun? What kept you playing? Would you recommend it to friends, and why? Discovering the things that make games great for yourself is the best way to learn, and if you are curious about where to start, try any of the examples we cite throughout this book. Once you can...