Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Setting goals and objectives

Whether you are a product manager, consultant, or entrepreneur, you report to someone. A boss, client, or investor may want an explanation of what you are developing and why. So, remember to always start with the goal in mind. Setting clear goals and objectives for your product is essential for its success. Goals provide a sense of direction and purpose, guiding your team’s efforts and ensuring alignment toward a shared vision. On the other hand, objectives break down those goals into actionable and measurable targets, allowing you to track progress and evaluate the effectiveness of your strategies.

Defining OKRs

Objectives and Key Results (OKRs) offer a robust framework that aligns teams, fosters accountability, and drives results.

Objectives are aspirational and begin to capture the overarching vision and direction of the product. These objectives must be ambitious, inspiring, and aligned with the organization’s strategic priorities...