Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Defining success metrics

Key Performance Indicators (KPIs) and OKRs are strategic measurement tools that help organizations track progress and achieve their goals. KPIs serve as the compass guiding organizations, teams, and individuals toward their goals. Derived from strategic objectives, KPIs are quantifiable metrics to measure progress, evaluate performance, and steer businesses in the right direction.

KPIs provide a robust framework for assessing performance and propelling businesses toward success. These metrics go beyond surface-level measurements, cutting through vanity metrics to reveal meaningful insights. By aligning KPIs with specific business objectives, you can gain invaluable data to drive action, make data-driven decisions, and uncover areas for improvement.

Creating an effective KPI framework for a product-driven organization requires careful planning and consideration. Here are the key steps to follow:

  1. Align to your OKRs: Start by clearly articulating...