Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Selecting your personas and JTBD to design around

In the previous chapter, we emphasized the significance of understanding user motivations and behaviors through market research. Now, we will move forward and identify our champion users, the individuals who have a strong need for our product or feature. These users are so passionate about solving the problems that they overlook initial design flaws and technical difficulties upon launch. They become the advocates who utilize our product and spread the word about its value.

To effectively engage and retain these champion users, treating them well and establishing ongoing communication is crucial. Regularly engage with them to gather feedback, address their concerns, and showcase that you are actively working on improving the product. You build trust and loyalty among these valuable users by demonstrating your commitment to continuous enhancement.

Creating a persona for your users further enhances your understanding of their needs...