Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Choosing the right game mechanics

In the world of gamification, a fascinating concept exists known as the game within the game. It revolves around strategically selecting and testing game mechanics, creating captivating prototypes, and the art of weaving compelling narratives that captivate and influence your audience. To truly understand the power of this approach, let’s take a closer look at some of the greatest games of the last decade: God of War, Spider-Man, Call of Duty, and Fortnite.

God of War and Spider-Man stand out not only for their stunning graphics and immersive gameplay but also for the incredible stories embedded within them. These games masterfully combine engaging narratives with stellar game design, creating an experience that keeps players engrossed and motivated to progress through missions and uncover more captivating storylines.

On the other hand, Call of Duty and Fortnite take advantage of the social mechanics of gaming. They leverage features such...