Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Creating a game loop

In gamified products, your success and longevity heavily depend on users’ engagement and satisfaction. To achieve these goals, it is essential to incorporate critical elements that foster a sense of progression, encourage social interaction, and offer diverse challenges. This section will explore the significance of creating progression systems, encouraging social interaction, and including challenges and variety in our gamified products, Hi-Z Fitness and PMM. These elements are integral to captivating users, promoting retention, and driving meaningful interactions within the gamified experience.

Create progression systems

A well-designed progression system forms the backbone of a compelling gamified product. It offers users a sense of growth, accomplishment, and exploration as they advance through the experience. By developing a progression system for our products, Hi-Z Fitness and PMM, we can provide users with opportunities to unlock new content...