Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Incorporating gamification into the user experience

Welcome to the stage where you connect the pieces of the puzzle you’ve been putting together. There are many tools, processes, and methodologies for user experience strategy. We already covered user research, personas, and JTBD. We will cover usability testing and accessibility in a future chapter. There are many other beautiful books on interaction design, visual design, and content strategy. To create and design the first draft of your gamified product or features, we will cover creating a user journey map and, from there, a wireframe that incorporates the journey and game mechanics.

Creating a user journey map

User journey mapping visually depicts the end-to-end experience of a user with your product. It helps identify their pain points, opportunities to delight them, and monuments of critical interactions, with the focus here being gamified interactions. It involves mapping out the user’s steps, actions, emotions...