Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Setting up tools to track performance

As data-driven product leaders, it is crucial to establish robust tracking tools to monitor your product’s performance. Tracking various aspects of the user experience enables you to gain valuable insights and assess the effectiveness of your technology. While a wide range of analytics tools is available, we will highlight some popular options. Please note that this list is not exhaustive but serves as a starting point for your exploration. For more comprehensive information on analytics tools, consult additional resources or consider building your own analytics platform, albeit at a significant investment.

  • Google Analytics: A widely used web analytics tool that provides detailed insights into user behavior, acquisition, engagement, and more
  • Adobe Analytics: An enterprise-level analytics solution that offers comprehensive tracking, reporting, and advanced analytics capabilities
  • Mixpanel: A powerful analytics platform that...