Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Making data-driven decisions

Data. Data. Data. There’s so much of it out there and so many different kinds. Structured, unstructured, semi-structured, and big data! Where to start? Let’s start with why. Why are we using data? To gain insight. What do we need insight for? To see how our product performs with the people using it. How do we know what the people are doing and whether they like our product? Experience is the data we will target. We previously covered how to set up your analytics platform, so let’s jump into the data you want to read and what it means.

User acquisition

First, you want to learn how people learned about your product and started using it. Usage is vital information to judge the effectiveness of your GTM plan and product marketing. To understand user acquisition, you need to explore the following:


  • New daily, weekly, and monthly active users (DAU, WAU, MAU): Measure the number of unique new users who actively engage...