Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Creating a process of continual improvement

A great product leader is always on a journey of continuous improvement. The long road includes personal growth, skill development, and enhancing the product they are responsible for. As discussed in Chapter 2, product management operates at the intersection of user needs, business goals, and technological advancements. These three dimensions constantly evolve, requiring product managers to adapt and improve their approach.

In the business realm, there will constantly be changing demands, shifts in leadership, market fluctuations, and other external factors. Staying attuned to these changes and being agile in responding to new demands and opportunities is essential. Similarly, technology is ever-evolving, with advancements such as faster processing, smaller chips, and emerging technologies such as artificial intelligence and quantum computing. Keeping up with these technological developments enables product managers to leverage the latest...